Girl up Campaign

MR. LAUER: As one of the world's most influential women, Queen Rania of Jordan has used her status to work tirelessly for the rights of young girls. And now she's calling on American girls to help through a new campaign from the U.N. Foundation. Her majesty, Queen Rania of Jordan, is with us exclusively.

Your majesty, it's nice to see you. Welcome back.

QUEEN RANIA: Thank you, Matt. It's great to be here.

MR. LAUER: It's a catchy title, "Girl Up" -- "Girl Up." And I know this begins. Just explain it to me.